by Maury Fredricks | May 29, 2014 | Company News, Events
This year marks the 30th anniversary of Fredricks Design, Inc. The story of our 2nd generation, family run product development business is a case study in big dreams realized through hard work, good luck, and our commitment to doing things really well.
Fredricks was founded in 1984 in a little cottage on the north bank of the Grand River in Grand Haven, Michigan. The startup was based on the shared vision of two brothers, Maury (myself) and Bruce Fredricks. We developed the framework of our vision for the new company over wine and tapas while living and working in Andalucia, Spain. I returned to Michigan in 1984 and Bruce returned stateside to join the startup the following year. (more…)
by Maury Fredricks | May 6, 2014 | Case Studies, Furniture Design
We partnered with Indiana Furniture in Q4 2012 to develop Felix, a new offering to expand their seating line.
Our case study tells the story of our collaborative development from early exploration of the problem statement, design brief development, ideation, concept development, and production release.
We leveraged our complementary capabilities to accelerate the development of a new product to raise the bar for Indiana Furniture in the seating category. Felix is the first offering in a series of seating products based on intelligent product planning and execution of our combined talents.
Please check out the chair development case study and contact us to discuss your future product challenges. Thanks!