Our work with marketing, design and engineering teams over the past several decades has been an interesting and challenging journey. We have been lucky in our work with diverse teams in different industries.
There are common challenges and goals for all teams working on concepts for innovative products and services. Whatever business you are in, there are a few fundamentals for application in the planning and execution of your projects.
The Design Brief is the project roadmap.
Every project begins with a design brief including constraints on time, budget, and performance metrics. These guidelines, of course, are established after an agreement is reached on the design or project brief with key stakeholders. The problem statement, resources, assignments and measurable goals must be included in the brief. A well-written brief will help guide the team from research through production release and market launch.