Over the past several decades, the team at Fredricks Design has worked with demanding design and engineering teams in diverse industries. While industry standards vary depending on the project, product, and intended use, the team has developed the capability to come up to speed and adapt to new projects quickly. Whether it be working with unique project teams or different cultures, we never fail to deliver excellent work under tight timelines and budgets. As our capabilities grew, Fredricks Design identified a fit in the themed attraction industry – specifically in rides, animated props, and special effects. Our deep experience in vehicle development, cockpits, interior systems, and seating for cars, trucks, and heavy equipment fit this industry’s needs well.
Entry Into The Themed Attraction Industry
Low volume production of custom build projects is a key requirement of success on entertainment projects. Rides and props are produced in quantities of less than ten units. The projects perform for decades under rigorous conditions. The team at Fredricks Design wanted to learn more about this industry, so we set about the hard work of presenting the firm and pursuing the first few projects.
Since that initial entrance into the entertainment industry, Fredricks Design has worked with prime vendors for entertainment brands. Our skills in design and studio engineering fit perfectly with concept development projects. Many Clients requested manufacturing capabilities for the outsourcing of turn-key “prime vendor” projects. After exploring several manufacturing suppliers, we had the good fortune to connect with Prefix Corporation based in Rochester Hills, Michigan.
Like Fredricks, Prefix is a second-generation, family-run, and Michigan-based company. We began working on projects together, and by October 2018, we had framed and finalized a strategic partnership. This partnership allowed us to pursue and develop projects from concept development through fabrication, assembly testing, and installation of rides and animated props. Our partnership continues to thrive, and we are excited about the future for our Clients and diversified growth for our partnership and team.
We have learned many things over the past decade working in the Themed Attraction Industry. Our team has worked on multi-axis motion rides, animated props, advanced concepts, and full-scale mockups. Our portfolio of projects includes work with the largest and best-known entertainment brands in the world. We have also worked with innovative startups on projects from research, sketch, and concept development through production engineering deliverables. It’s been a wild ride and a wonderful adventure with fantastic friends! A big thanks to our Clients, partners, suppliers, and design and engineering team!
These are a few reasons we are driven to continue working in this unique and demanding industry:
- We grew up watching cartoons and animated movies. We feel humbled and thankful to help bring stories to life from sketch through the installation of the guest experience.
- Families and friends build lasting memories in the theme parks we help create.
- We work with some of the world’s most demanding creative and technical teams.
- We are challenged with performance and technical requirements to ensure the safety of park guests and protect the long-term investment of every project.
- Our engineering team adheres to rigorous technical and performance standards to ensure the function and long-term durability of the systems.
- We are challenged with tight budgets and timelines.
- Working as an extension of the Client’s creative and technical team, they task us with delivering complex rides and props. These will run for 18-hour days over years and decades with scheduled preventive maintenance.
Attendance At IAAPA
We are now preparing for the annual Themed Attraction industry event in Orlando. The International Association of Amusement Parks and Attractions is an opportunity to connect with friends, make new contacts, attend educational events, and tour the show floor to experience emerging technologies for future application.
Emerging and evolving themes for the industry will include the blend of VR and physical experiences. It will also host motion control technologies, character-based attractions, scaled rides for small footprints, and the application of advanced materials and assembly methodologies. Stay tuned for a recap of our insights from IAAPA in a future post.
Before attending the show, I will play in the golf event on Sunday, November 13, 2022. This special event will benefit the Give Kids The World Organization. Hosted right before IAAPA, the event speaks to the spirit of community and giving that thrives throughout the industry. It is an opportunity to relax, play golf, and reflect on why we love this industry!
Please reach out if you would like to connect at the show or set up a review of findings and insights. We are ready to help with your future projects, big, small, or medium in scale. Thanks for our past and future projects!