Fredricks Design Review 2: Augmented Reality

Fredricks Design Review 2: Augmented Reality

Augmented Reality

In our last Fredricks Design Review, we took a look at Google Cardboard, an inexpensive gateway to virtual reality. Today, we’re going to dig a little deeper into another reality bender called “augmented reality”. “But whoa, bro. Isn’t all reality augmented”? you might say. That’s a rabbit hole that neither of us have time for today so we’re going to focus on an area of technology called “augmented reality”.

Augmented reality is, very simply stated, a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data1. Got it? Think of it as a clear (more…)

Fredricks Design Review 1: Google Cardboard

Fredricks Design Review 1: Google Cardboard

Google Cardboard

I had a vivid flashback this morning. During the assembly of a Google Cardboard at my desk, I time-traveled to 1986 and relived the unboxing of my first Nintendo console. The simplicity of the setup and the anticipation of hours of novel entertainment through technology found some very common ground in my mind, triggering that great memory. I’ll never forget the first time the red Nintendo logo popped up on the tube with a satisfying *buh-ding*. The Nintendo was much more difficult to setup than the Cardboard but I was only three years old and the instructions didn’t explicitly say to have the TV on channel 3 (ok, maybe they did but I was way too excited to smash bricks and blast some ducks).

The Cardboard viewer that we ordered for four bones came in a non-descript package without any instructions. A quick search gave me a couple of pointers about the lens orientation (curved side away from your face) and I was up and running in a few minutes having preinstalled the Cardboard app on my Droid Turbo II. (more…)

The Story of Telling Our Story

The Story of Telling Our Story

 

Recently, we launched our revamped Fredricks Design company website. We are very proud to have collectively designed the layout, graphics, and functionality in-house with the assistance of our great IT support guru Nate Beighley from Vortex Networking. Before this endeavor, we collaborated with our internal team and a 3rd party marketing and graphics design resource to develop our marketing materials. Our previous website was clean, beautiful, and functional but we began to realize that our story was not being told as effectively as it could be. After an assessment of our website, brochure, and other marketing materials we came to the conclusion that we needed a new direction and voice. We challenged ourselves to tell our own story and design our own graphics with the goal of succinctly communicating who we are and what we believe. (more…)

A Kindergarten Mindset

A Kindergarten Mindset

Some of our best concepts sprout when we are in a kindergarten mindset.

Our Clients come to us with wildly diverse challenges. Sometimes the problems are well defined and other times we are working to define the end users’ needs. In either case (or anything in between), an open mind and free thinking are keys to effectively exploring new ideas. Often finding the best solutions to the biggest challenges is achieved by an unconventional team and a change of scenery. That’s where we come in…

For years, Fredricks has understood the value in approaching daunting problems with an agile and open mindset; great concepts often grow from unexpected ideas. Our Workshops are designed to provide Clients with a chance to escape from the day-to-day operations and distractions of the office: the freedom and tools to generate these unexpected ideas. (more…)

Neocon 2014: Beanbags and Phone-booths

Neocon 2014: Beanbags and Phone-booths

cartoon phone booth and beanbag

A brief recap of our visit to Neocon 2014…

For those who are not familiar, Neocon is an annualexposition for commercial interiors; the industry leaders (and followers) come to Chicago to showcase their latest furniture, fixtures, and materials. It can be quite a party, but we’re usually there to uncover trends, be inspired, and admire the great design work that many of the companies are continuing to produce. We saw a shift in the respect for individual needs and designing spaces that accommodate them. We’d like to share what we saw and wherewe see it going… (more…)