In Healthcare Design, Upstream Travel Leads to Downstream Success

In Healthcare Design, Upstream Travel Leads to Downstream Success

It’s no secret that a major component of healthcare design is focused on patient comfort in a hospital environment. When grappling with healthcare related design problems we are typically torn between hospital procedure and patient experiences. Take patient freedoms for example. As a patient you want as much personal freedom and access as possible. Having human contact and even getting to the restroom on your own are of the utmost importance and have been proven to reduce recovery time.

They’re also not always easily satisfied. Having guests and human contact isn’t always possible due to procedures, infection control, scheduling, etc. Getting to the restroom independently is a goal to set in many situations but can be a long and dehumanizing road that can be uncomfortable for both patient and caregiver. There are loads of conflicting issues like this one stacked against us when we approach human-centered-design problems.

Four main themes highlighted in a recent study of patient’s pain points were “comfort to facilitate healing, control over the environment and privacy, a sense of connection to the outside world, and access to the things patients need (e.g., their own property, the bathroom, etc.)”(1)

Voice-of-customer (VOC) outlines what standard healthcare products should aim to solve for. The real issue here is most healthcare product is developed on an island.Yes, it may work with a few other products from the companies offering but the underlying issues remain. Therefore, good product development needs to be fed by extensive research, product positioning and data. The further upstream we can begin to understand the system the better. These issues are far too big to be solved by a single product and instead are pointed at the entire environment and user experience. We’re talking about symbiotic product, able to adapt to ever-changing environments, becoming one with another and breathing together.

Automotive mailer final

As we pour through surveys, user group feedback, observation sessions and data we are constantly reminded of the patient’s experience. This leads us to another interesting design problem.If we focus solely on the patient experience, it will likely end in product that is difficult to bring to market at budget. If we solely think about our business case, we will continue to output similar product and never improve our user experience. This, like most things in life is all about finding balance. The better we research and capture the voice of the patient/caregiverwhile making good business decisions based around the limitations and scope of the product, the better our chances of achieving better outcomes for users, OEM’s and hospital systems.

For more in-depth insights into our work in the healthcare market visit our website to review case studies on recent healthcare projects we’ve had the pleasure to be a part of.

  • (1) http://www.healthcaredesignmagazine.com/trends/research-theory/research-matters- what-patients-want/

Conor Fredricks

Industrial Designer

Fredricks Design, Inc.

Fredricks Design, Inc. is a full-service design and engineering firm based in Grand Haven, Michigan. The firm specializes in working as an extension of the client studio and engineering team to identify the right problems and accelerate development of solutions from early ideation, feasibility, concept development and production of mock-ups, prototypes and show properties. Fredricks works with key Clients in the automotive interiors and seating industries, advanced rides and show action projects for themed attractions, furniture, healthcare and consumer products markets.

Fredricks Design, Inc. Mobility Solutions

Fredricks Design, Inc. Mobility Solutions

Welcome to the wild west. As automotive OEM’s continue to push the boundaries of new technology, drive systems and aesthetics in their production vehicles there is a far more exciting paradigm shift in the automotive market place; autonomous vehicles. We are tossing out the playbook on what a car is and what function it really serves. This is an unbelievable time to be a designer in the transportation space. We get to break the mold of automotive interior configurations and decide what will replace them as we drive forward into the future. We’re no longer constrained by the two front seats split with a center console and the 40/20/40 configuration of the back seat we’ve seen in the vehicles of our fathers and their fathers. The canvas is blank and it’s time to pick up the brush once again.

This paradigm shift will begin where all good design projects begin, research. Understanding how users interact and experience a completely new environment is the cornerstone of everything we will develop moving forward. This research will lead us in directions we never could have imagined even a decade ago and with advances in modern technology seemingly moving forward by the day it’s hard to say what the next decade will bring. As “car people” at the forefront of product development we are excited to walk into the unknown and redefine a crucial piece of product that really hasn’t changed much since the late 19th century. The automobile has already done so much in improving the human condition around the globe. It’s time to give back and let the automobile be what it wants to be; a seamless extension of your home, office and self.

Automotive mailer final

For more in-depth insights into our work in the automotive market visit our website to review case studies on recent transportation projects we’ve had the pleasure to be a part of.

Conor Fredricks

Industrial Designer

Fredricks Design, Inc.

Fredricks Design, Inc. is a full-service design and engineering firm based in Grand Haven, Michigan. The firm specializes in working as an extension of the client studio and engineering team to identify the right problems and accelerate development of solutions from early ideation, feasibility, concept development and production of mock-ups, prototypes and show properties. Fredricks works with key Clients in the automotive interiors and seating industries, advanced rides and show action projects for themed attractions, furniture, and consumer products markets.

fredricks.com

 

Fredricks Design, Inc. Rides and Animated Props

Fredricks Design, Inc. Rides and Animated Props

As industrial designers and engineers, we spend our time developing products and telling their stories. The story can be focused on our research, our clients, the product, the end- users or even some outside force to drive successful product design. If we picture product development as a film, the underlying story is the script. Just like films, all the stars in Hollywood and the special effects of post production won’t fix a broken script. You can’t fake a story; it either resonates with the viewer or it doesn’t. It’s make or break. There is no market we work in where telling this story is more apparent to outsiders than rides and animated props. We get to draw inspiration from characters, comics and epic films that our end users are already familiar with. We study repetitive forms and visual brand language associated with our story and incorporate it into our design. With the goal of immersing theme park guest into a world they only thought existed on paper or the silver screen.

Entertainment Roller

Conor Fredricks

Industrial Designer

Fredricks Design, Inc.

Fredricks Design, Inc. is a full-service design and engineering firm based in Grand Haven, Michigan. The firm specializes in working as an extension of the client studio and engineering team to identify the right problems and accelerate development of solutions from early ideation, feasibility, concept development and production of mock-ups, prototypes and show properties. Fredricks works with key Clients in the automotive interiors and seating industries, advanced rides and show action projects for themed attractions, furniture, and consumer products markets.

fredricks.com