“We benchmark in/out of market, gather voice of the consumer (VOC) and intelligence to form a project brief that outlines goals and problem statements. Our clients sometimes provide the project brief”.
This quote, from the Discover Phase of our product development process, highlights the importance of a thorough and detailed design brief in early phase product development.
Our work over three decades with some of the world’s best companies has been challenging, rewarding and, admittedly sometimes a bit frustrating. Looking back at our diverse work, we have learned to ask the right questions during the development of a well-constructed design brief. We offer this brief essay to share our key lessons and help improve our work with clients and suppliers. (more…)
Ben Fredricks joined our family business on November 30, 2009 and it’s been a wonderful journey, so far!
They say that height and talent skip a generation. This is entirely the case in our family. Please note that, Ben is not standing on a soapbox in the photo above.
Ben is a well rounded designer with the ability to sketch, render, model and figure out how things will work when the concepts ultimately go into production. (more…)
What is Freespace?
It’s the first phase in our product development process and it’s where unmet needs are identified and product ideas begin to surface for future exploration and development. Freespace is a word we came up with to describe the wide open, exploration of unmet needs and end user problems.
This is how we briefly describe Freespace on our website:
“Using primary/secondary research and a preliminary business case, we analyze the market needs and potential with our client to identify the challenges and opportunities ahead”.
Let’s unpack this description and dive a little deeper into how we work in early phase exploration of unmet needs? (more…)
All of our clients struggle with the same challenges; they have limited internal design and engineering resources, too many projects and not enough time to complete them. They are also looking for fresh insights to develop new products that build an emotional connection with the end user. This situation is prevalent across all markets and companies.
The annual North American International Auto Show (NAIAS) is held in January in Detroit. Many of our clients begin scrambling in early fall for resources to meet tight timelines and technical challenges to prepare properties and prototypes for the show.
This brief case study follows our work with a key client from September 2014 through the installation of show properties at NAIAS in January 2015.
How we started?