Indiana Furniture + Fredricks Case Study

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We partnered with Indiana Furniture in Q4 2012 to develop Felix, a new offering to expand their seating line.

Our case study tells the story of our collaborative development from early exploration of the problem statement, design brief development, ideation, concept development, and production release.

We leveraged our complementary capabilities to accelerate the development of a new product to raise the bar for Indiana Furniture in the seating category. Felix is the first offering in a series of seating products based on intelligent product planning and execution of our combined talents.

Please check out the chair development case study and contact us to discuss your future product challenges. Thanks!

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