Neocon 2018: Blurred Lines

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As a product development consultancy, our company works in a range of markets from furniture to theme park rides. When comparing technical projects involving theme park restraints or autonomous automotive interiors to furniture, we typically view furniture design as relativity straight forward. Then there are days we walk through 10 showroom floors filled with nothing but furniture and we are reminded that no design is simple and straight forward. In other words, not all chairs are created equal.

Furniture design is about a user's environment; it is emotive and primal. We continue to see a trend of blurring the lines between home and office and it has never been more noticeable than now. From texture to color and finishes, we see furniture companies do what they can to differentiate in a market so saturated it's water-logged. This makes design more important than ever. What makes a chair stand out in a building with thousands? This question is only answered by thorough research, well-balanced design and pointed execution.

As work environments continue to change through new products brought to market it creates new design challenges for future product development. We've seen offices open-up in terms of floor plans and desk configurations. In response, we've seen walled conference rooms, isolation pods and other creative answers to noisy environments with little privacy. This creates a continuous cycle of new design challenges and constant need for new product development and research.

This continuous cycle of research and product development will continue to focus on user experience. This will always be the driving force for furniture whether it be healthcare, home or office. It is our job as designers and engineers to continue this process for both the users and the companies that rely on us to help bring successful product to market. Constantly evaluating users, environments and products allows us to stay relevant in a fast-paced world and consistently deliver innovative and responsible product.

In competitive job markets, we see spatial and furniture design as a recruiting tool for companies to bring the best talent into their teams. Furniture design is used as a powerful driving force behind a company's brand identity and a continuation of their culture. All these decisions have a lasting impact that goes far beyond what looks "good" in your office park.

All in all, Neocon serves as our annual memento for how far furniture has come and all the problems we still need to solve. It is truly incredible to see so many different designs for something that, in theory, could be as simple as an elevated surface. This serves as a constant reminder that our design problems, industries and businesses are forever changing and evolving.

(All photos taken while attending Neocon 2018)

Conor Fredricks
Industrial Designer
Fredricks Design, Inc.

Fredricks Design, Inc. is a full-service design and engineering firm based in Grand Haven, Michigan. The firm specializes in working as an extension of the client studio and engineering team to identify the right problems and accelerate development of solutions from early ideation, feasibility, concept development and production of mock-ups, prototypes and show properties. Fredricks works with key Clients in the automotive interiors and seating industries, advanced rides and show action projects for themed attractions, furniture, healthcare and consumer products markets.

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