by Maury Fredricks | May 4, 2022 | Automotive Design, Company Insights, Events, Fredricks Design Review
CES 2023 is just 7 months away…
The show in Las Vegas is only seven months away! Now is not the time to relax on projects for CES 2023!
We are ready to help solve your problems!
Our team is ready to help on your projects, of any scale and complexity.
We offer flexible and scalable design, engineering and build solutions for advanced vehicles, cockpits, seating and interior systems.
We have deep and diverse experience.
Demonstrators, vehicle development, interior systems, seating, cargo systems, lighting and mirrors
Exhibit consulting, kiosks, displays and tech review support solutions
Please visit us at fredricks.com or call Maury Fredricks at 616-402.2300 to get the ball rolling…Thanks for our past and future work with your team! Best wishes for a successful year and fantastic show!
All images provided by Adient Studio with permission for our use. Fredricks Design, Inc.
#CES2023 #design #engineering #manufacturing #innovation #solutions
by Maury Fredricks | Apr 19, 2022 | Automotive Design, Company Insights, Fredricks Design Review, Furniture Design, Product Design, Themed Entertainment Design
Work as a collaborative team to reduce iterations and improve project flow.
Our work with marketing, design and engineering teams over the past several decades has been an interesting and challenging journey. We have been lucky in our work with diverse teams in different industries.
There are common challenges and goals for all teams working on concepts for innovative products and services. Whatever business you are in, there are a few fundamentals for application in the planning and execution of your projects.
The Design Brief is the project roadmap.
Every project begins with a design brief including constraints on time, budget, and performance metrics. These guidelines, of course, are established after an agreement is reached on the design or project brief with key stakeholders. The problem statement, resources, assignments and measurable goals must be included in the brief. A well-written brief will help guide the team from research through production release and market launch.
by Maury Fredricks | Feb 2, 2017 | Fredricks Design Review
source for images: Adient.com
Autoshow 2017 insights | Adient AI17 Demonstrator
Our first stop at the NAIAS Detroit Autoshow this year was at the Adient showroom. We were invited to tour the showroom by the Adient Studio Team based in Plymouth, Michigan. We were absolutely blown away with the demonstrator produced by Adient and their key suppliers.
In interest of full disclosure, we were the design and studio engineering resource on the 20% armrest housed in the second-row seating. Although we had seen the rest of the demonstrator in development at the build house, this was our first glimpse into the design thinking on display at Cobo Hall. Wow!
The AI17 demonstrator is a benchmark example of the advanced development of concepts by cross-discipline teams working on different continents. Adient is the leading supplier of seating to the automotive market with development centers and manufacturing facilities around the world. At a time when the cost pressures continue to increase from the OEMs, Adient remains committed to the advancement of seating with a laser focus on the end users, drivers and passengers. A little more about the AI17…
by Benjamin Fredricks | Apr 22, 2016 | Fredricks Design Review
In our previous Fredricks Design Reviews, we’ve talked about virtual reality and augmented reality. Now, let’s get into an even fuzzier area of technology and philosophy: artificial intelligence. The term “artificial intelligence” was coined by a computer scientist named John McCarthy in 1955 to describe “the science and engineering of making intelligent machines”.1 Simply stated, artificial intelligence can be thought of as people trying to make computers that “think” like humans: receive some sensory input, make a decision, and react accordingly. We’ll call it “AI” from here on out.
I am by no means an expert in this field, but the implications of AI have led me down a rabbit hole of learning and questioning as new technology often does. Certainly, there are more questions than answers when it comes to the impacts of this rapidly growing field. I keep circling back to a fundamental issue that I’d like to discuss today. Will artificial intelligence be good or bad for humanity? (more…)
by Benjamin Fredricks | Mar 15, 2016 | Fredricks Design Review
In our last Fredricks Design Review, we took a look at Google Cardboard, an inexpensive gateway to virtual reality. Today, we’re going to dig a little deeper into another reality bender called “augmented reality”. “But whoa, bro. Isn’t all reality augmented”? you might say. That’s a rabbit hole that neither of us have time for today so we’re going to focus on an area of technology called “augmented reality”.
Augmented reality is, very simply stated, a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data1. Got it? Think of it as a clear (more…)
by Benjamin Fredricks | Feb 25, 2016 | Fredricks Design Review
I had a vivid flashback this morning. During the assembly of a Google Cardboard at my desk, I time-traveled to 1986 and relived the unboxing of my first Nintendo console. The simplicity of the setup and the anticipation of hours of novel entertainment through technology found some very common ground in my mind, triggering that great memory. I’ll never forget the first time the red Nintendo logo popped up on the tube with a satisfying *buh-ding*. The Nintendo was much more difficult to setup than the Cardboard but I was only three years old and the instructions didn’t explicitly say to have the TV on channel 3 (ok, maybe they did but I was way too excited to smash bricks and blast some ducks).
The Cardboard viewer that we ordered for four bones came in a non-descript package without any instructions. A quick search gave me a couple of pointers about the lens orientation (curved side away from your face) and I was up and running in a few minutes having preinstalled the Cardboard app on my Droid Turbo II. (more…)