Image courtesy of Maury Fredricks
Just returned from a trip to attend the Industry Preview Days at the Autoshow in Detroit. It’s about a three-hour drive down I-96 from our home in Grand Haven. Typically, drivers are doing an average of 15 over the prescribed limit and traffic is tight in spots. You can move swiftly across the state and it’s worth the drive to check out the NAIAS, the Autoshow. As designers and engineers, we go to witness and take note of styling and technical trends. For us, it’s a bit of a museum of the past and lens to the future. Ironically, the most innovative vehicles shown may be the death of the show itself.
As I confirmed through multiple conversations at Cobo Hall, the show is dying from the inside. Difficult to change the course of a large ship and the NAIAS is at risk of not being able to adapt to the blurring social and technological landscape. (more…)
source for images: Adient.com
Autoshow 2017 insights | Adient AI17 Demonstrator
Our first stop at the NAIAS Detroit Autoshow this year was at the Adient showroom. We were invited to tour the showroom by the Adient Studio Team based in Plymouth, Michigan. We were absolutely blown away with the demonstrator produced by Adient and their key suppliers.
In interest of full disclosure, we were the design and studio engineering resource on the 20% armrest housed in the second-row seating. Although we had seen the rest of the demonstrator in development at the build house, this was our first glimpse into the design thinking on display at Cobo Hall. Wow!
The AI17 demonstrator is a benchmark example of the advanced development of concepts by cross-discipline teams working on different continents. Adient is the leading supplier of seating to the automotive market with development centers and manufacturing facilities around the world. At a time when the cost pressures continue to increase from the OEMs, Adient remains committed to the advancement of seating with a laser focus on the end users, drivers and passengers. A little more about the AI17…
All of our clients struggle with the same challenges; they have limited internal design and engineering resources, too many projects and not enough time to complete them. They are also looking for fresh insights to develop new products that build an emotional connection with the end user. This situation is prevalent across all markets and companies.
The annual North American International Auto Show (NAIAS) is held in January in Detroit. Many of our clients begin scrambling in early fall for resources to meet tight timelines and technical challenges to prepare properties and prototypes for the show.
This brief case study follows our work with a key client from September 2014 through the installation of show properties at NAIAS in January 2015.
How we started?