by Maury Fredricks | Feb 2, 2017 | Fredricks Design Review
source for images: Adient.com
Autoshow 2017 insights | Adient AI17 Demonstrator
Our first stop at the NAIAS Detroit Autoshow this year was at the Adient showroom. We were invited to tour the showroom by the Adient Studio Team based in Plymouth, Michigan. We were absolutely blown away with the demonstrator produced by Adient and their key suppliers.
In interest of full disclosure, we were the design and studio engineering resource on the 20% armrest housed in the second-row seating. Although we had seen the rest of the demonstrator in development at the build house, this was our first glimpse into the design thinking on display at Cobo Hall. Wow!
The AI17 demonstrator is a benchmark example of the advanced development of concepts by cross-discipline teams working on different continents. Adient is the leading supplier of seating to the automotive market with development centers and manufacturing facilities around the world. At a time when the cost pressures continue to increase from the OEMs, Adient remains committed to the advancement of seating with a laser focus on the end users, drivers and passengers. A little more about the AI17…
by Maury Fredricks | Jan 17, 2017 | Company Insights
I’ve taken a bit of time to reflect on my experience over the past two weeks at CES and Auto Show.
The sequential timing of the shows this year was challenging. I am curious about what is going on behind the scenes with the planning teams for both shows. Will the shows be held during the first two weeks of January 2018 or will they get smart and collaborate on timing to attract more automotive attendees out to the desert? Schedules aside, it was a wonderful experience and I am energized about the future of the mobility business and the challenges ahead!
We find ourselves at unique moment in time to work on wicked problems for drivers and passengers. The trending for autonomous vehicles continues to pick up pace and it will not be long before we are able to call up a guided vehicle to make our way from point A to point B. The real work is just beginning… (more…)
by Benjamin Fredricks | Mar 15, 2016 | Fredricks Design Review
In our last Fredricks Design Review, we took a look at Google Cardboard, an inexpensive gateway to virtual reality. Today, we’re going to dig a little deeper into another reality bender called “augmented reality”. “But whoa, bro. Isn’t all reality augmented”? you might say. That’s a rabbit hole that neither of us have time for today so we’re going to focus on an area of technology called “augmented reality”.
Augmented reality is, very simply stated, a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data1. Got it? Think of it as a clear (more…)
by Maury Fredricks | Jan 14, 2016 | Company Insights, Events
A visit to CES is like taking a trip to Europe. You have to choose where you spend your time or you run the risk of experiential overload. There is a lot to see and too little time. A high degree of patience is required for any visit to Las Vegas. There are people everywhere and dinner reservations are at a premium. These, of course, are developed world problems and I was lucky to be able to experience the show over two busy days.
CES is set up in 2.74m square feet of space housed in three different venues from the north of the Strip to the south end. There were 3800 companies exhibiting and the show attracted approximately 175k visitors from North America, Europe, Asia and many other countries. The investment in manpower, travel, marketing, show design, exhibit fabrication, setup and tear down must be an astronomical number. It’s really amazing that anyone with business credentials, a nominal fee for entry and the desire to walk miles every day can experience everything the show has to offer. (more…)
by Maury Fredricks | Dec 1, 2015 | Case Studies
“We benchmark in/out of market, gather voice of the consumer (VOC) and intelligence to form a project brief that outlines goals and problem statements. Our clients sometimes provide the project brief”.
This quote, from the Discover Phase of our product development process, highlights the importance of a thorough and detailed design brief in early phase product development.
Our work over three decades with some of the world’s best companies has been challenging, rewarding and, admittedly sometimes a bit frustrating. Looking back at our diverse work, we have learned to ask the right questions during the development of a well-constructed design brief. We offer this brief essay to share our key lessons and help improve our work with clients and suppliers. (more…)